Farewell Shake

Yesterday Apple announced the end of Shake as we know it. The retail price of Shake 4.1 has been lowered to $499 ($249 for students) for the OS X version. Linux prices remain unchanged. In the email to customers:

Apple will no longer be selling maintenance for Shake and no further software updates are planned as we begin work on the next generation of Shake compositing software… It has been an absolute pleasure to serve the visual effects community for the past 9 years. We are looking forward to continuing to support you and are especially looking forward to working with you again. Meanwhile, I hope you enjoy this new version of Shake.

It appears the “next generation of Shake” will be a hybrid of Shake and Motion to be included as part of Final Cut Studio.

If Adobe had been planning on porting Premiere Pro and the Production Suite to OS X, this announcement might give it pause. Apple is addressing Final Cut Studio’s most glaring weakness against Adobe’s Production Suite. Motion was no match for After Effects. While Audition remains superior to Soundtrack, ProTools’ commanding lead in the marketplace means few will make a purchase decision based on a bundle’s audio editing tools. This move may have kept Adobe’s NLE out of OS X for the forseeable future, and lure a few more Windows users to Mac OS X.

My Interesting Adobe Rumor is now somewhat less interesting.

One Thought on “Farewell Shake

  1. Pingback: brilliantdays.com | The future of Motion and Shake

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