Pros and YouTube

As you might have already heard YouTube has amended its user agreement. Though not quite as onerous as many of the animation agreements I’ve signed with huge media conglomerates giving up rights in this and heretofore undiscovered universes, it’s darn close. You post it. They can do what they want with it.

Cringley’s done the homework for what this means for media pros. In summary, don’t you post anything of yours on YouTube, but don’t fret too much if others post your stuff. They can’t give up rights they don’t have. Understood. Thanks Bob.

This controversy is good news for upstarts like Phanfare. Not sure if their business model will succeed in the long run, but it’s good enough to get itself bought and devoured by one of a number of big media companies.

So what’s YouTube up to? A bunch of teenagers are going to grant YouTube the rights to redistribute material the teenagers never had the rights to grant. YouTube’s desperately searching for a business model, and this latest move is likely to lead to more litigation than revenues. How will YouTube police this? How will YouTube know if the proper appearance releases have been granted?

Another disruptive technology without a valid business model. Napster all over again.

One Thought on “Pros and YouTube

  1. I have to agree with you that the new terms will lead to more problems than ever. At any rate, even though I’ve never put anything on YouTube, I do enjoy browsing through there and I’m anxious to see what kind of business model they come up with.

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