Caroline Collins

My first mentor in the business passed away earlier this month. The Globe had a nice obituary today.

Some colleagues likened Caroline Collins’s energy to bubbling champagne , others to a lightbulb always on. Whatever the metaphor, in her role as director of creative services at WGBH-TV, Ms. Collins brought to the station a vigor and style that helped define its image during the 1980s.

She had the greatest laugh, a well stocked bar in her office, and an intellectual curiosity like no one I’d ever met. How many creative directors could discuss theories on the origin of the universe in detail? A visionary, she understood the potential of the Internet before Mosaic 1.0 was released.

We all have those special people in our lives who years after we’ve been together continue provide a frame of reference. More than 15 years since I last worked with Caroline Collins and Mark Halliday, I still try to emulate their style. And I still think I have a long way to go. They simply knew how to make words, pictures, and music connect with people.

NB: The TV Weasel was a character doodled during a meeting in Caroline’s office after she had made clear the importance of meeting a deadline because those “weasels in brown pants are nipping at my toes.” The TV Weasel became the unofficial mascot of our last few projects.

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