Capria.TV
One staff editor reports that ABC (Australian Broadcasting Corporation) is moving all its production suites in the next year from Avid to Final Cut Studio 2. His Melbourne-based suite will be among the first to make the move. ABC is switching from the older Meridien platform, not the new DNA boxes – Mojo, Adrenaline, and Nitris.
This is interesting as the common wisdom has been that Avid will remain strong in broadcast and studio work, with independent and corporate being ceded – albeit reluctantly – to Apple and Adobe.
This will rattle Avid’s cage. Don’t be surprised if the new leadership team doesn’t make a play to retake the smaller facility market. Having amortized R&D for the current generation of editors, the company is in good position to price aggressively if it desires. Otherwise it really will be a Final Cut universe.
ABC news and current affairs are not included in this move. Those editing platforms are still to be determined.
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