TV moves online

Perhaps because I was busy celebrating Talk Like a Pirate Day, I missed an interesting On Point on NPR. TV Online not only discussed the trend towards web presentations of broadcast favorites, but also the new web-only properties.

Some key points

  • VCs are throwing gobs of money at big name producers to mimic TV on the web.
  • Everyone knows it’s going to be big, but they’re not quite sure how it’s going to look.
  • Lots of anecdotes about teenagers setting up Apple TV, watching football with laptops, and such – but the Forrester analyst seemed to get it.
  • Advertising models are evolving and look promising.

So yesterday I asked my class of film and television students how many of them watched a good amount of “television” online. Nearly all raised their hands. How many watched video on their mobile phones? None. “I don’t even know anyone who does,” said one student.

One big question for those of us in the content creation business is what tools and what infrastructure will we need to play in this new world? Traditional TV is not going away. We will be re-editing content for multiple distribution channels. Digital asset management and content management is going to be big — not just for the networks, but for independents.

For those of us working primarily on content for broadcast, the implications are going to be huge. It’s possible that broadcast and cable will begin to look more like AM radio than traditional prime time — sooner rather than later — with lots of talk and sports. Everything else migrates towards digital distribution, wagging The Long Tail.

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