Why mobile video is failing

Picked this up from Fierce Mobile Content:

Wireless communities and consumer services provider BuzzCity says 54 percent of delegates surveyed at the MoCollywood 2007 conference never use the premium mobile content services they market and sell. The survey adds that among the mobile operator, media player, content owner, developer and retailer execs in attendance, 56 percent said they employ mobile web services on a daily basis, but rarely if ever capitalize on mobile TV and music services.

I can’t imagine telling anyone I don’t use my own product. An industry where 54% of its executives shun their own product is surely in trouble. Then why should anyone else? Have these people ever asked themselves why they don’t watch mobile video? A little bit of primary user research on the cheap might go a long way.

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