Comments on: New Year’s Resolutions for Mediapreneurs http://www.capria.tv/2008/01/new-years-resolutions/ Musings of a Product Designer for the Media and Entertainment Industry by Frank Capria Fri, 18 Nov 2011 17:55:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Frank Capria http://www.capria.tv/2008/01/new-years-resolutions/comment-page-1/#comment-187 Frank Capria Fri, 04 Jan 2008 03:25:44 +0000 http://www.capria.tv/2008/01/02/new-years-resolutions/#comment-187 Shop around. Seriously, what you can do is roughly calculate your competitions' costs -- you hire from the same talent pool, have roughly the same equipment, etc. That gives you a baseline. (it's OK to arrive at this number using cost plus.) Then figure how long it will take the client to do the shopping. Often you'll find that the deadline dictates that the client doesn't have enough time to put a competitive package together, and your value might be as much as twice (or more) the price you would have arrived at via cost plus accounting. Shop around. Seriously, what you can do is roughly calculate your competitions’ costs — you hire from the same talent pool, have roughly the same equipment, etc. That gives you a baseline. (it’s OK to arrive at this number using cost plus.) Then figure how long it will take the client to do the shopping.

Often you’ll find that the deadline dictates that the client doesn’t have enough time to put a competitive package together, and your value might be as much as twice (or more) the price you would have arrived at via cost plus accounting.

]]> By: Mark http://www.capria.tv/2008/01/new-years-resolutions/comment-page-1/#comment-186 Mark Thu, 03 Jan 2008 22:37:09 +0000 http://www.capria.tv/2008/01/02/new-years-resolutions/#comment-186 Cool, Frank. How exactly do we calculate the cost for the client to shop around? Cool, Frank. How exactly do we calculate the cost for the client to shop around?

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