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	<title>Comments on: Apple TV&#8217;s next moves?</title>
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	<link>http://www.capria.tv/2009/12/apple-tvs-next-moves/</link>
	<description>Musings of a Product Designer for the Media and Entertainment Industry by Frank Capria</description>
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		<title>By: Richard Gratton</title>
		<link>http://www.capria.tv/2009/12/apple-tvs-next-moves/comment-page-1/#comment-2104</link>
		<dc:creator>Richard Gratton</dc:creator>
		<pubDate>Wed, 30 Dec 2009 19:33:20 +0000</pubDate>
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		<description>Hi Frank,

Apple&#039;s acquisition of Lala foretells a push of iTunes as a web-service/data-portability model, starting with music streaming options. One hopes video will follow.

I am an Apple TV owner. It was a bit of a misfired purchase decision, given that I already had a Mac Mini connected to the TV via HDMI, so the only thing it gives me is HD movie rentals—a totally arbitrary value-add that iTunes on the Mac Mini *should* support.

I have the lowly 40GB model and it&#039;s really just temp storage for the rentals. I don&#039;t sync anything to it. All the media I *own* is in the Mac Mini&#039;s iTunes library which itself resides via a shortcut on an external 1TB FW drive (thinking about a Drobo for redundancy). So I just switch HDMI inputs.

As to the Mac Mini and the owned media I store there, using the recently updated Library sharing, I can listen/watch on any iTunes equipped Mac (or PC, if I had one) in the house over WIFI. So no need to copy the files over (although interestingly, this network sharing still requires the DRM authorization *as* *if* I copied the files over). 

Mind you, that all breaks down if I try to play the *HD* (~4500 kbps) Mad Men episodes I bought... they crap out on the WIFI. So for HD content, yup, I&#039;d have to dupe it around the house, and, yeah, that season (which includes SD versions for free) eats up ~75 GB.

In the end of course, your&#039;re right, all of this becomes a lot more interesting if/when iTunes becomes a streaming service, especially on the video side of things. Knowing Apple, the likelihood of this &#039;lighter&#039; model extending to unrestricted device/client data portability is iffy at best.</description>
		<content:encoded><![CDATA[<p>Hi Frank,</p>
<p>Apple&#8217;s acquisition of Lala foretells a push of iTunes as a web-service/data-portability model, starting with music streaming options. One hopes video will follow.</p>
<p>I am an Apple TV owner. It was a bit of a misfired purchase decision, given that I already had a Mac Mini connected to the TV via HDMI, so the only thing it gives me is HD movie rentals—a totally arbitrary value-add that iTunes on the Mac Mini *should* support.</p>
<p>I have the lowly 40GB model and it&#8217;s really just temp storage for the rentals. I don&#8217;t sync anything to it. All the media I *own* is in the Mac Mini&#8217;s iTunes library which itself resides via a shortcut on an external 1TB FW drive (thinking about a Drobo for redundancy). So I just switch HDMI inputs.</p>
<p>As to the Mac Mini and the owned media I store there, using the recently updated Library sharing, I can listen/watch on any iTunes equipped Mac (or PC, if I had one) in the house over WIFI. So no need to copy the files over (although interestingly, this network sharing still requires the DRM authorization *as* *if* I copied the files over). </p>
<p>Mind you, that all breaks down if I try to play the *HD* (~4500 kbps) Mad Men episodes I bought&#8230; they crap out on the WIFI. So for HD content, yup, I&#8217;d have to dupe it around the house, and, yeah, that season (which includes SD versions for free) eats up ~75 GB.</p>
<p>In the end of course, your&#8217;re right, all of this becomes a lot more interesting if/when iTunes becomes a streaming service, especially on the video side of things. Knowing Apple, the likelihood of this &#8216;lighter&#8217; model extending to unrestricted device/client data portability is iffy at best.</p>
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