Think of commodities and hardly anything fits the bill better than the wooden pencil. It hasn’t changed in years. It’s difficult to imagine anyone making a purchasing decision on anything but price. Now try to imagine being the product designer at a wooden pencil company. On the worst day, virtually any job on the planet from toll taker to undertaker is light years more interesting.
In last week’s Economist, the Future of the Pencil outlined how Faber-Castell stays atop of the wooden pencil market. From non-toxic paint pledges during the age Chinese manufacturing lead scares to adding little rubber dots to help school kids get a grip, the eight-generation family-owned business continues to innovate — and maintain some pricing power where you’d least expect it.
I’m just as uninterested in wooden pencil market dynamics as the next guy, but the lesson any designer or creative professional should take from all this is that there’s room for innovation and creativity in nearly every endeavor. Two and a half years ago a lot of people were saying the non-linear editor was done. It was complete, a commodity. Cash cow it and innovate elsewhere was the common wisdom. Like the designers at Faber-Castell, the newly hired leadership team at Avid thought differently, and if not for that I’d have a pretty boring gig. Whether it’s editing directly from XDCAM media or editing on the cloud, the NLE market remains vibrant. And I remain gainfully employed.