Way back in the early days of non-linear editing, one could sit in front of the television and figure out the model and version of NLE used to cut the program. Each time a new effect was introduced it was quickly overused. Editors could play drinking games. Versions of After Effects and popular plug-ins were as easily identifiable. It wasn’t that editors were less creative or took more shortcuts 20 years ago. It was the novelty of being able to do something previously difficult or expensive. Eventually the novelty passed.
Today technology has advanced to the point that consumers fall prey to the same creative tendencies editors and designers did two decades ago. Instagram, Hipstamatic, and a bevy of other mobile photo apps allow users to apply all sorts of retro filters to give their snapshots an air of sentimentality with a twist of grunge. Professional photographers and videographers cringe. It’s artificial. It degrades the image. The same effect can be achieved more authentically in Photoshop.
But the fact is that few are going master Photoshop or After Effects. Few editors took up After Effects. Good enough is good enough for most.
Rather than turn our professional noses up at these apps, let’s give them their due. They make image creation and sharing fun. In doing so they encourage some to take visual design to the next level. Even more gain a greater appreciation for photography. Many looked over their reading glasses and down their noses at Harry Potter and the Hunger Games, but educators loved the books. Anything to get kids reading.
We should embrace Cinemagram and Flickr filters. Not because they help create high art, but because they help people develop their eye. I love to send students out with Hipstamatic. It teaches them to look at a scene critically and determine in real-time what lens and film combination will accentuate the emotions they want to elicit from the viewer. They don’t get to fix it in post. Like acid washed jeans and Oasis, these apps and their kitchy effects won’t have a great shelf life. But we should enjoy them while they last.