Recently I was sent a link to an article about JayCut.com. Because I work for a publicly traded company that develops non-linear editors of both the executable and cloud-based kind, I don’t think it’s appropriate for me to get into the specifics of any vendor’s software design or business model. Anyone who saw Avid’s web-based editing demo at NAB or last May’s Editors Lounge has seen Avid’s vision of what editing in the cloud can be.
Long before taking up NLE design as a vocation I was enamored with the idea true “online” editing. Years ago I was a fan of JumpCut — the online editor eventually bought, then shuttered by Yahoo!
If Yahoo! couldn’t jump start JumpCut, what would make a someone attempt a consumer-facing web-based NLE again? The world has changed a lot since 2006 when I first encountered JumpCut. Here are just a few of the shifts that might make a consumer-facing NLE viable.
- Smart phones are the new camcorder. Nearly everyone under 35 has a phone capable of recording video. Assuming an unlimited data plan, sending even large files to the cloud is a lot easier than waiting to get home and tethering the phone to a PC to download videos. (JayCut can only do this from Android phones currently.)
- Facebook and YouTube are the de facto publishing platforms of the Millennials. They don’t make DVDs. They don’t even do email. If they want to edit their video, they will want to do it where their video lives.
- Cisco with its Flip cameras and other online players are interested in consumer video to drive traffic and revenue. Linksys + Flip = Lots of Cisco hardware being sold to ISPs.
Unlike JumpCut, JayCut is not a pure consumer play. It offering includes video distribution software and services for business, differentiating itself from Brightcove somewhat as a tool for online collaboration. (Mashups with a more adult-sounding name.)
Also entering this space is Kaltura.com/.org — an open source online video editing and distribution platform with a nifty WordPress plug-in to boot. Kaltura will host your applications and content, and also allows for DIY on your own server. The Kaltura player also allows for collaboration. Blog admins can set permissions for user to add, comment, and edit videos embedded in a blog post.
Perhaps these tools are still ahead of their time. But if not 2010, when?