Currently viewing the tag: "Avid"

Creativity and execution

By On March 1, 2011 · 1 Comment

I’ve had the honor of working with some of the most brilliant people on the planet across several industries, and have often marveled they they are not the most successful.

“People of mediocre ability sometimes achieve outstanding success because they don’t know when to quit.”

George Allen,  NFL Coach

Tenacity. Give me a half-baked idea [...]

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Avid Agility is released

By On October 2, 2010 · 1 Comment

Very rarely is the reincarnation of a classic pulled off successfully, but Steve Cohen’s done it with Avid Agility: Working Faster and More Intuitively with Avid Media Composer. To a generation of Media Composer editors, his Tips and Techniques manual got us up to professional speed with what was at the time a [...]

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Wooden pencils and NLEs

By On September 25, 2010 · 1 Comment

Think of commodities and hardly anything fits the bill better than the wooden pencil. It hasn’t changed in years. It’s difficult to imagine anyone making a purchasing decision on anything but price. Now try to imagine being the product designer at a wooden pencil company. On the worst day, virtually any job on the [...]

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Running Avid software on legacy machines

By On December 29, 2008 · Leave a Comment

The folks at Genius DV posted this neat little trick to enable editors to run Avid Media Composer on PCs with unsupported audio cards.

For mission critical work I’m hesitant to use unsupported configurations, but sometimes I just want to get a jump on things and start logging on an old laptop.

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Avid posts RED workflow paper

By On September 28, 2008 · 2 Comments

Credit my colleague Michael Phillips for authoring this RED workflow paper. Avid’s RED support continues to evolve, so stay tuned for further anouncements.

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